Incarnational Coaching exists to help Christian coaches -- whether they be head coaches, assistant coaches, or athletic directors -- make evident the way of Jesus in athletics.
As coaches form their programs, lead their staffs, develop their athletes, build relationships with their players and families, and follow the mission of the institutions they serve, Incarnational Coaches pursue a culture of with-ness instead of otherness with their athletes and community. In other words, we believe at the core of a coach's program is the development of meaningful relationships between coaches and their athletes. While the coach is the ultimate authority, he or she does not lord their authority over and above their athletes at the expense of the culture and experience they desire for them.
As Jesus descended to earth to serve and not to be served (Matthew 20:28), and to be with God’s people and not above them (Philippians 2:5-8), an Incarnational Coach does the same by developing a kingdom-minded vision of success, welcoming others to be participants and co-developers of that vision, and doing so while being authentic to who God has made him or her to be as a coach and leader.
Athletes, their parents, and the community are then transformed into the image of Christ, success -- both on and off the field -- is achieved in their program, the goals of individual athletes are met and exceeded, and most importantly, God is glorified.